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Choosing The Right Business Directory

Choosing The Right Business Directory

Online business directories are more crucial than ever. They offer the necessary space for both local consumers and businesses. However, the way directories show up in Google’s search engine has changed a lot over the previous years.

If you want customers to find your business in an online directory, you need to pick the right directory with a lot of reputation and high-quality standards.

Because of this, there are a couple of characteristics and traits that distinguish a low-quality online directory from a high-quality one.

If you’re searching for online marketing directories to list your business, here are several things to consider:

Indications of a Low-Quality Directory

In the eyes of Google and other search engines, not every directory is the same. The truth is that Google has stated that low-quality directories can be considered a violation of their rules. This can result in a directory being deindexed by Google. Of course, you don’t want to list your business on these directories.

Consumers and search engines will notice if the directory does not offer reliable results. Here are a couple of indications of a low-quality directory:

  • Google has deindexed the domain.
  • The directory asks for reciprocal links.
  • The directory is not moderated.
  • The directory contains more ads compared to content.
  • The directory has low domain authority.

Indications of a High-Quality Directory

If the directory your business is listed in is not appearing in Google search, it cannot provide much to your brand. Because of this, you will have a hard time attracting traffic and acquiring new customers.

Because of this, what traits should you look for in a reliable online business directory?

High-quality online business directories need to have a professional-looking site with high-quality images. Every piece of content that is published on the website should be proofread and edited to guarantee there aren’t any spelling errors or typos. Also, the content should have proper grammar.

High-quality online business directories have to be user-friendly. It should be easy to navigate for most users.

Nowadays, having a mobile-friendly website is extremely helpful. For those who don’t know, more than 50% of users online are mobile users. If you choose a directory that isn’t mobile-friendly, your business is missing out on almost 50% of its potential online traffic.

A couple of reliable directories even develop mobile applications to improve their accessibility to mobile users.

Users visiting the directory who are searching for a local business have to find whatever details they are searching for. This can include the hours your business is open, contact details, address, and much more.

Aside from that, users also turn to online directories to find reviews of your business. Because of this, you should make sure you choose an online directory where your clients can post reviews about your business.

The best online business directory should include most of these features for their business listings.

  • Accepted payment methods
  • Operational hours
  • Reviews from previous clients
  • Keywords
  • Description of the business
  • Category of the business
  • Photos of the business
  • Directions and map
  • Website of the business
  • Address
  • Contact details
  • Name of the business
  • Logo
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